Privacy Policy

Privacy & Cookie Policy:

At Plate Empire, we assure you we will handle your personal information responsibly and ethically. Our commitment is to utilise the data we collect about you lawfully. For this purpose, we follow the guidelines set by the ePrivacy Regulation and General Data Protection Regulation (GDPR).

This Privacy Policy covers all the information about how we use the personal data you provide and who we might share it with. What measures do we take to protect your personal data when engaging with us? Whether you have placed your order with us while purchasing the number plate, making an inquiry, buying, transferring, or selling the rights to a private registration, we will make sure your rights are reserved and your data is in safe hands.

If you have any queries or need more details about how we handle and protect your data, please contact us at sales@plateempire.co.uk

Please note that this Privacy Policy was last updated in January 2024. This Privacy Policy only applies to visitors on our website concerning the information they share or collect with us. It doesn’t cover any information gathered offline or through channels other than this website.

Agreement:

By using our website, you've agreed to our Privacy Policy and Terms and Conditions.

What Information We Gather:

When we ask you for personal information, we will provide you with the logical reason why and when we request it from you. Suppose you get in touch with us directly. In that case, we may receive additional information about you, such as your:

Name
Email address
Phone number
The content of your message
Any attachments you send us
Any other information you choose to share with us

Data Processing - How We Handle Your Information:

At Plate Empire, we collect the data for various reasons, all in accordance with relevant laws and regulations. Below, we highlight each purpose, the basics for data collection, and the type of information we collect.

Order & Purchase:

When you order or purchase a number plate from us, the following information is collected under Legitimate Interest. Don’t fret! Doing this is an integral part of our business, and we assure you that we will never misuse any of your information. You’re supposed to share the following data:

Full Name
Postal Address
Telephone Number
Vehicle Registration Number
Credit or Debit Card Credentials
Email Address

Marketing Communications & Newsletters:

We use your data to keep you updated with the latest products and services you have subscribed to. We can contact you via email, phone, SMS, newsletters, and any other marketing channel. We will gather the following information:

Full Name
Postal Address
Vehicle Registration Number
Telephone Number
Email Address

Additional Information:

We may collect the following details about you, along with what we have mentioned earlier:

Information we collect through cookies
Device and browser information
VAT number (if applicable)
RNPS number (if applicable)
Your interactions with our website, like the pages you have visited, when you viewed them, your clicks, and the geographic location based on your IP address
Company or business name (if applicable)

We use this information, along with other provided details, for various reasons:

Administrative and Business Purposes:

Contacting you
Processing orders placed on our website

Business and Website Improvement:

To improve our website and business

Contractual Obligations:

To fulfil our contractual commitments

Advertisement of the Goods and Services:

For the sake of promotion of our products and services

Analysing Your Website Usage:

To understand how you use our website, what you click, and what you have viewed

Legal Rights & Obligations:

To stay in connection with our legal responsibilities and obligations

Providing Information to Official Bodies:

We will share information with authorised official bodies, like DVLA or the Police, upon request. We are supposed to do this to follow the rules and regulations.

Sharing Information With Third Parties:

Providing information to the authorised third parties, such as technical advisors or web-hosting companies, with strict privacy and data control policies.

Business Transfers:

Transferring data to a third party in the event of a sale or transfer of our assets, ensuring they adhere to this policy and your consent

Your personal information can be anonymised for statistical research and reports, ensuring the resulting data cannot identify you.

We don’t gather or show any involvement in the information you share with our financial partners.

We will never sell or trade your personal details with a third party for any reward.

Duration:

The UK government currently asks all UK businesses to hang onto their sales records for at least 6 years. So, we will be keeping your data for at least that long. We ensure that our accounting records are in line with the UK laws. If you give us the thumbs up, we will keep you posted using your contact details after a sale or until we have sorted out your request. Of course, you can opt out whenever you want.

Information Transferred Outside The European Economic Areas:

If we ever need the feel to transfer your data outside the European Economic Area, it would only be done by following the law. In such a scenario, we will take all the necessary steps to ensure the appropriate protective measures are in place to protect your data.

Privacy Policy About Cookies:

Like other websites, Plate Empire uses cookies. Cookies are simple text files stored on your computer, allowing us to identify regular visitors to our website and tailor our services accordingly. Remember, no personal information is stored or retrieved from these cookies. Instead, the information enhances your experience by customising our web page content based on your browser type and other relevant details. We employ a Cookies Policy to offer our visitors an improved, customised service. For instance, these cookies help us remember your identity when you want to update your data, eliminating the need for you to re-enter your information like username and password. It’s necessary to note that cookies do not give access to any other information on your computer and do not threaten your privacy or security systems. Here are the few cookies that we use, along with brief descriptions of why we are using them:

utma, utmt, utmb, umtc, utmv, and utmz (aka Google Analytics)
The purpose of these cookies is to recognise you upon your return to our site, track the pages you visit, estimate audience size, and monitor traffic levels and search queries.

HTTP Referrer:

When someone visits our website, the HTTP Referrer acts like a friendly guide, letting us know where they came from before landing on our website. It helps us understand with general, anonymous statistical analysis, allowing us to get an idea about the user’s origin.

Link Details (Domain, Referrer, Source, Source Name, Source Data):

These five buddies – Domain, Referrer, Source, Source Name, Source Data – are all in the same gang. Now you must be thinking about what their job is! Figuring out which link led the user to our website. Whether it’s a link in our newsletter, a promotional email, or elsewhere, they help us display the right information (phone number) for inquiries. Apart from that, these cookies act as our go-to crew for analysing how effectively our different communication methods bring traffic to our website.

Session Entry Time (dtEnter):

Meet the timekeeper of the user’s journey – dtEnter. It notes when someone enters our website during the current session. It’s not used often, but when it is, it helps us spot trends in website traffic over time.

User Transaction IDs:

When you buy a product from our store, we collect information about the items you purchased, like the plate and price. Then, this data is sent to Google Analytics. It’s important to note that this information may not include sensitive information.

Cookies And Website Functionality:

Please keep in mind that if you turn off cookies, certain services may not be available. Some cookies are known as “internal user IDs.” These IDs are crucial for specific areas of the website to streamline its functionality. You can control cookie settings in popular browsers like Internet Explorer, Mozilla Firefox, Google Chrome, and Apple Safari. If you want to change your browser settings to prevent cookies from being stored on your computer, refer to the help section of your web browser. It’s worth noting that if you decide not to accept cookies, your ability to use certain features on our websites may be restricted. To get more information about cookies, you can visit https://www.allaboutcookies.org. To better understand how to remove cookies from your browser, go to https://www.allaboutcookies.org/manage-cookies/index.html.

Privacy Policies About Advertising Partners:

If you’re interested in the privacy policies of our advertising partners, you can refer to this list to find the relevant information for each partner. Third-party servers or networks may use different advertising technologies, including Javascript, Cookies, or Web Beacons. These technologies are sent directly to your browser and automatically collect IP addresses. They are used to measure the efficiency of advertising campaigns and personalise the content you see on the websites you visit. It’s important to note that Plate Empire does not have access to or control over the cookies used by third-party advertisers.

Privacy Policies About Third Parties:

At Plate Empire, our Privacy Policy explicitly addresses our effective measures and practices and doesn’t extend to other advertisers or websites. We recommend checking the Privacy Policies and guidance on opting out of specific options. If you prefer, you can disable cookies using your browser settings. For more in-depth information on managing cookies with specific web browsers, you can refer to the respective websites of those browsers.

GDPR Data Protection Rights:

We want to ensure you know your data protection rights. You have the following rights as a user:

Access to Your Data: You can ask for copies of your personal data, and we may charge a small fee for this service.
Correction of Information: If you believe any information about you needs to be corrected, you can request us to fix it. You can also ask us to complete any incomplete information.
Erasure of Your Data: You can request the deletion of your personal data under certain conditions.
Restriction of Data Processing: You have the right to ask us to limit the processing of your personal data under certain conditions.
Objecting to Data Processing: You can object to how we process your personal data under certain conditions.

Data Portability: You can request that we transfer the data we’ve collected about you to another organisation or directly to you under certain conditions. If you make a request, we’ll respond within one month. If you want to exercise any of these rights, please reach out to us!

Children’s Information:

We genuinely care about children’s online safety. Please, parents and guardians, monitor, engage in and provide guidance for your children’s online activities.
We at Plate Empire take care to ensure that we do not knowingly gather any personal data from children under the age of 13. Please contact us right away if you believe your child disclosed such information on our website. We’ll try our best to get rid of it right away.
Following reading this policy, if you have any additional questions about our privacy practices or would like to file a complaint, please email sales@plateempire.co.uk
or send mail to the following details

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